Thursday, April 18, 2013

Day 107. Italian brands [3]: Pupa Milano

Pupa Milano (or simply, Pupa) is the third Italian cosmetics brand I am going to talk about.
Pupa has been on the market since 1975 and is mostly targeted to teen consumers. Pupa is pretty famous for its make up sets: they have elaborate, fun packaging that is popular with young girls. While the packaging is fun, sometimes the actual make up products are not of the best quality.

The prices are in the medium range, with the sets and the eyeshadow palettes being on the pricey side.

The product selection is huge: from eyeshadows to skin care products.

Personally I have just a few Pupa products, but they are all excellent.

- Nail Polish: Pupa has several lines of nail polish, and a lot of them are limited edition release with different finishes, but the permanent collection is fun and colorful. It applies well, and the formula is solid.

- Mascaras: I have several Pupa mascara from the 2012 ColorPop collection and they came in many different shades. The formula was a bit sticky, the mascara wand ad the bristle were a bit too flexible, but the color payoff was excellent! If the permanent range mascara are as good, then they are quality mascara!

If you are in Italy, it's worth taking a look at the Pupa stands, you may find something interesting! You can find Pupa at Sephora, OVS, Limoni and several perfume stores.

Pupa has a collaboration with a famous Italian youtuber, Clio MakeUp, who sometimes reviews and uses Pupa products in her videos.

If you have any experience with Pupa products, please share!

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